Your website should be your hardest-working employee. It’s open 24/7, never calls in sick, and speaks to every potential customer who lands on it. But if your website isn’t converting visitors into leads or sales, then something’s broken.
In this post, we’re going to walk you through how to fix your website and turn it into a sales machine.
1. Your Website Needs a Clear Goal
Every page of your website should have a purpose. Whether it’s getting someone to book a call, buy a product, or fill out a form, you need to make it stupidly obvious what the visitor should do next.
Fix:
Place one clear CTA (Call to Action) above the fold
Use action-based language like “Book Your Free Call” or “Start Your Project”
Remove distractions that don’t support the goal
2. Simplify Your Design
A clean, uncluttered design builds trust. If your site looks outdated or overloaded, people will bounce.
Fix:
Use whitespace to make your content easier to digest
Stick to 2-3 brand colors and 1-2 fonts
Use high-quality images, not stocky-looking ones
3. Improve Your Website Speed
A slow site kills sales. People leave within seconds if your page doesn’t load quickly.
Fix:
Compress your images
Use caching plugins (if you’re on WordPress)
Remove unnecessary scripts or animations
4. Build Trust with Testimonials and Proof
People buy from people they trust. Your website needs to prove you’re legit.
Fix:
Add short, direct testimonials
Include logos of past clients or partners
Display certifications, if relevant
5. Make Sure It's Mobile Friendly
Over half of your traffic is likely coming from a phone. If your site doesn’t look great on mobile, you’re losing customers.
Fix:
Check your site on different screen sizes
Make buttons large and easy to tap
Ensure text is readable without zooming
6. Use Simple Language
Your website copy should talk like a real person. Nobody wants to read corporate-speak or confusing tech jargon.
Fix:
Write like you’re explaining something to a friend
Use short sentences and bullet points
Focus on benefits, not features
7. Track and Test Everything
You can’t fix what you don’t measure. Use tools to track what people do on your site.
Fix:
Set up Google Analytics
Use heatmaps (like Hotjar) to see where users click
A/B test different CTAs and layouts
Conclusion:
Fixing your website isn’t just about making it look nice. It’s about building trust, guiding your visitors clearly, and making it easy for them to take action. If you get these basics right, you’ll see a noticeable jump in leads and sales.
Does Your Website Have These 10 Mistakes That Are Costing You Clients?
If your site isn’t bringing in leads or clients, these 10 items might be why. Use this free guide to audit your website in minutes.